He missed out on a place in the GB Olympic team, but David Beckham has finally won himself silver – after a fashion.
Six 10ft-tall silver statues of the footballer – dressed only in his pants – appeared in various locations around New York, Los Angeles and San Francisco yesterday.
Standing tall: A 10ft statue of David Beckham for a H&M promotional statues in New York
Silver star: The footballer's statue in Union Square, San Francisco
The larger-than-life sculptures were installed to promote the launch of his latest underwear range for H&M.
Rather unsurprisingly, the statues were an instant hit with female fans, who were encouraged to have their photo taken with the silver star, who was famously nicknamed Goldenballs by his wife Victoria.
If they were missing the former England captain’s tattoos, however, there was more than a little consolation in the form of an advertising campaign released to coincide with the statues.
In the black and white photographs, shot by Alasdair McLellan, the 37-year-old shows off his toned physique – and his new underwear designs.
Cheeky! The Beckham Bodywear collection statues proved an instant hit with by-passers
Taking a shine: The sliver statues in Hollywood - offering the chance to see Beckham without his many tattoos
Great view: A Beckham in sight of the Empire State building at 23rd Street and Fifth Avenue in New York
Beckham posted the pictures on his Facebook page and wrote: ‘Hey everyone, here are a few shots from my new Bodywear range for H&M.
‘Hope you like them.’
The statues will remain on display until the end of the month.
